Outsourcing events in Dubai
128 Translation Channels, Uptime 100%
How We Saved the EBRD Forum Amidst a Snowstorm and High-Stakes Politics
Case Study
Client: European Bank for Reconstruction and Development (EBRD)
Location: Yerevan, The Dvin
Task: Technical support for 8 halls and 128 remote interpreters
Result: 100% broadcast uptime, a new logistics standard
In May 2024, the SINKOM team received a non-standard request: to provide technical support for remote simultaneous translation for 128 translators
The European Bank for Reconstruction and Development is a heavyweight among international financial institutions, holding forums with the participation of heads of government and discussing global issues
The first challenge is the scale of the task
Check if the contractor is shy about huge projects
The task was extremely clear, but extremely difficult
This project has become more than just a landmark case for us.
But it could have led to the collapse of my entire career and reputation in the b2b and b2g events market
We had to provide the perfect sound for the forum, on which billions of dollars of investment depended
Why didn't we have the right to make mistakes?
It was not just an event. Two keynote speakers, 77 shareholder nations and a live broadcast: there was no room for a single glitch
Prime Minister Nikol Pashinyan
The head of the Armenian government opened the forum. His speech went out on a live broadcast and was interpreted for delegations from dozens of countries at once
A microphone or interpretation failure during an opening speech is noticed instantly: by the room, by the delegates on headsets and by everyone watching the stream
EBRD President Odile Renaud-Basso
The president of the bank chaired the Annual Meeting, the main governance event of the year for the EBRD and its shareholders
Our task was easy to state and hard to deliver: all 77 shareholder nations had to hear every word, in their own language and without a lag
None of the participants ever found out how much effort it took just to provide clear sound in their headphones
Armenia's key topics were discussed at the forum: the Crossroads of the World initiative to restore communications between Armenia and Azerbaijan, the green economy and support for the private sector
The project can be compared to an action game in three parts, where each episode is a struggle with new, unforeseen difficulties, and the price of a mistake is equal to the failure of the entire event
Challenge #1: Logistics vs. The Elements
When local contractors refused the task due to lack of capacity, SINKOM accepted the challenge
We had to assemble a complex hybrid system from scratch
The Armenian branch of the EBRD did not have the necessary equipment, and local suppliers could not provide it. We decided to build the system on our own. Some of the equipment had to be delivered from Dubai, some from Russia
The weather will change in an hour
A snow storm has started on the Upper Lars pass. The columns of lorries stopped, but we didn't have time to wait.
We made the risky decision to walk along the oncoming lane, bypassing the main column. This gave us a critical 12 hours. After 4 days, the road along which we broke through was completely covered
We drove through in our own vans
Challenge #3: The Bureaucratic Trap
At the border, customs detained our equipment, mistaking the equipment for dual-use cargo
Solution: Diplomatic channels and emergency cooperation with the Armenian Foreign Ministry have been activated. We left the border only 24 hours later
Challenge No. 4: Weak Internet
A hot phase has begun in Yerevan: installation and integration
It was necessary to combine our system with the local infrastructure and the Bosch Integrus platform, providing stable connectivity for 128 remote locations
The forum participants saw only beautiful screens and heard a clear translation
Nobody in the room found out what it cost us. Everything simply worked
2000+
kilometers of extreme logistics
128
Remote interpreters worked
0.013
seconds of internet speed delay
Immediately after our departure, a mudflow washed away the bridge
This project has changed our approach to logistics and deployment.
Today, we have equipment in every city of our presence and a contract with a reliable transportation company capable of delivering equipment anywhere in the world within 24 hours
We're not the only group in Dubai,
but we have unique features
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STYLISH & INTUITIVE
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It'S GREATER because
We take the headache out of participant registration, production of badges, hiring, equipment and software
You may forget about the problems
of the participant registration
We do our best to make you don't worry about its
Simultaneous interpreting
Tour Guide System Rental
Interpreter Booth Rental
Registration for the eventOur job is to make registration invisible to participants so that nobody stand even in a one-minute queue
Online registrationFor some work activities, online registration is necessary even from the first day of work
Printing named QR badgesWe work on modern equipment with high efficiency, so that we can carry out badges and ribbons printing as fast as possible
Printed Badge LanyardsWe work on modern equipment with high efficiency, so that we can carry out badges and ribbons printing as fast as possible
Event Website developmentWe help event organizers create convenient and functional websites for participant registration and ticket sales
Access controlOur company has developed its own software, which allows to provide high-quality control access of participants
Software DevelopmentWe develop software specifically for the event industry, including organization, registration, guest management, access control and analytics
Equipment rentalParticipants can hear the interpreter clearly and without any interference through wireless headsets
cASES
The most significant events
You can find some interesting works that we have completed
OSCE Summit 2018
The Heads of State and government and other high-ranking national officials discussed strategic issues, and we provided simultaneous translation of speeches
World Skills 2019
5000 participants from all over the world competed in professional skills, and we provided simultaneous translation
Innoprom 2018
We provided technical equipment for the event for 40 thousand participants, including simultaneous translation
FIFA World 2019
World football stars gathered in Moscow at VDNH, and we provided simultaneous translation and video reports
Contact
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United Arab Emirates
Dubai, Dorra bay, office 304
SINKOM CORPORATION FZCO
Licence No. 67928
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